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More Reasons Why You Need a Company Blog Now

by Bethany Good | Nov 4, 2021

Part 2

In our last blog, we learned some of the best reasons why your company needs a blog now.

Here is a short summary of some ways blogging can help to grow your business:

1. It helps drive traffic to your website.

2. You can repurpose blog content for social media.

3. It helps convert traffic into leads

4. Helps you build your email database

What else can a company blog do for you?

Blogging helps with link building

Internal links and backlinks are some of the most important ranking factors for every search engine out there. Internal links take the reader to another blog post, page, or video on your website. This leads your audience back to other parts of your website and can help them navigate different subjects that you’ve covered over time.

What are backlinks? A backlink (also called an inbound link) is a link that comes from another website to yours. It serves as a vote of confidence or a recommendation. This shows your company as a trusted authority in your industry. But, getting quality backlinks is one of the most challenging parts of building your SEO. To find out more about getting quality backlinks, check this out.

It helps you share company news

Are you launching a new product? Do you have a big event coming up? What about a new location or team member? Perhaps you and your team are participating in a charity fundraiser. Blogs are the perfect way to share anything and everything about your company.

For example, I had a client that was participating in St. Jude’s virtual marathon. St. Jude’s Children’s Research Hospital is at the forefront of pediatric cancer research and treatment. She had set a specific fundraising goal that she was looking to meet. After the blog was published, she more than doubled her initial fundraising goal. In fact, she had to set a new goal twice.

It drives long-term results

Did you know that older blogs often receive the most traffic? Let me explain. Let’s say that your blog gets 100 views the day of publication, and then 50 the next day, and so on. If you want even more traffic, it’s important to promote your written content on your social media platforms. Now your blog is ranking on Google, which means your starting to see some leads. Over time, more people find the blog on social media. So you may continue to get solid leads as your blog ages. 

Some of the most useful goals for your blog may include:

  • Generating leads
  • Boosting email subscriptions
  • Increasing awareness about your products and services
  • Educating current and potential customers about how to get the most from your offerings
  • Promoting specific products, sales, or campaigns
  • Encouraging direct sales
  • Upselling or cross-selling current customers on other products/services

 Start Blogging Today

Now that you know why blogging is a crucial part of your marketing strategy, it’s time to get started on your next company blog. But writing high-quality blogs can be difficult and time-consuming for any business owner. That’s where Good Writing Co. comes in. Blogging is our jam. We can help you build trust with your readers, drive traffic to your site, and convert leads into customers. 

A professional copywriter can help you transform your business with creative content and SEO-forward blogs. For more information about how you can get results with a professional blogger, click below.

Contact us for a Free Consultation