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4 Reasons Why You Need a Company Blog Now

by Bethany Good | Nov 4, 2021

What can a blog do for your business? Read on to find out.

How can you attract new traffic or readers to your site? You can through blogging and optimizing your site for search engines. New content is the name of the game when it comes to ranking on Google. Blogging is a great way to keep your website fresh and up your search engine optimization (SEO) game.

According to research done by BlogSpot, companies that blog have far better marketing results. On average a company that blogs regularly has:

  • 55% more visitors
  • 97% more inbound links
  • 434% more indexed pages

Your business can boost its chances of generating traffic and converting leads by creating fresh and well-written articles that incorporate long-tail keywords, images, and videos.

What is Business Blogging?

Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth. Blogs also help build a trusting relationship between you and your potential customers or clients. They are the perfect place to perfect your SEO strategy.

What can a Blog do for your Business?

It helps drive traffic to your website.

You want people to find your company site, right. But that’s not enough, you want them to hang out and get comfortable, maybe pour themselves a glass of wine while they are perusing that beautiful custom site that you are so proud of.

But how do you get traffic to your site? 

You could pay for traffic by buying an email list, blasting them, and hoping some people open and click through on the emails. But paying for email lists is pretty expensive, plus it’s also, you know, illegal.

You could also pay for ads, which isn’t illegal but still quite pricey. And the second you run out of money, your traffic stops coming, too.

So what else helps people find your business on the web?

A blog post!

Every time you publish a blog post, that’s one more indexed page on your site, which means one more opportunity for you to show up on the search engine results page (SERP). This drives traffic to your website organically. New blogs also show search engines that your site is active, and that they should be checking your pages more frequently for updates.

You can repurpose blog content for social media

Keeping your social media presence going is crucial in today’s marketing world. And blogs are a great source of new content for your social media platforms. Instead of wracking your brain for new social media ideas, you can simply promote and link recent and relevant blog posts.

It’s important to promote your latest blog on Facebook, Linked In, Twitter, Instagram, and even Google. But you can also use parts of the written content to create multiple different types of posts throughout the month. Your latest blog can also serve as a jumping-off point to create video posts for YouTube or TikTok. 

Using your blog as a source for social media content also helps to unify your marketing strategy and brand voice. Your company message will read as clear and consistent across all of your channels. You’re strengthening your social reach with blog content, and driving new website visitors to your blog via your social channels. It’s a total win-win!

It helps convert traffic into leads.

Like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. Each post should contain a Call to Action (CTA) at the end. A CTA tells your audience what to do next. A CTA may lead them to sign up for a free e-book, webinar, or company newsletter.

How do traffic-to-lead conversions work? It’s actually quite simple:

  • Visitor comes to website

  • Visitor sees call-to-action for a free offer

  • Visitor clicks call-to-action and gets to a landing page, which contains a form for them to fill in with their information

  • Visitor fills out the form, submits information, and receives the free offer

Not all of your readers will convert into leads, but that’s okay! You are still much more likely to get GOOD leads from a quality blog post.

Helps you build your email database

Email marketing is an important part of your overall marketing strategy. Email newsletters are still a great way to convert leads. But how can you get people to sign up? This is where your company blog can help. 

If people find your blog content informative, relevant, and engaging, chances are they’ll trust that your email newsletters are as well. To push them towards signing up, include internal links in both your blogs and newsletters. This makes it easier for them to read about promotions, new products, or business updates on your blog. You can also include a call to action in a button at the end of the post.

A professional copywriter can help you transform your business with creative content and SEO-forward blogs. For more information about how you can get results with a professional blogger, click below.

Learn More

Find out more about getting results from your company blog in our next post!