Good Writing Co.

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Marketing Strategy

Update: Why I Invested in a Custom-Designed Website as a Small Business Owner

By Bethany Good / February 13, 2023 /

Update: Custom-designed Website Vs. Using a Template What is a custom-designed website? A custom website is built entirely from scratch using code. You maintain control over every aspect of the website design process to ensure the finished product becomes a powerful tool you can use to grow your business. Your web developer will work with…

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Does Your Brand Have a Personality Disorder?

By Bethany Good / October 13, 2021 /

Is your brand personality consistent with your company’s messaging? Before you can begin your messaging, you first have to understand your Brand Personality which is the human characteristics, emotions, and attributes embodied by a brand.  If you are just beginning your brand development process, make sure you first have a complete understanding of your customer…

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Why I Invested in a Custom-Designed Website as a Small Business Owner

By Bethany Good / August 20, 2021 /

As a business owner, you know the importance of marketing your company. But which marketing tools are the right ones to invest in? A custom-designed website is more than just a pretty thing to look at; it’s about standing out from the crowd. In today’s crowded landscape, it’s really hard to stand out from the crow. A good website can increase online conversions and generate more leads for your business. With high-quality copywriting as part of your website design, you can also increase sales and conversion rates and improve your brand messaging. With more Internet use comes more website selection, so investing in a custom website for your business is essential.

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Social Media Tips and Tricks for your Brand

By Bethany Good / February 16, 2021 /

Why should you invest in a social media marketing strategy? Read on to find out. What are the main goals of social media marketing? To expand your brand to a wider audience, and to influence the decision-makers to make favorable decisions and award business to your company. Social media marketing can be a dynamic powerhouse…

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