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Update: Your Guide to Personal Branding on LinkedIn

by Bethany Good | Oct 18, 2023

To find the right job, you need to learn how to brand yourself. That’s right, branding isn’t just for big corporations with ad dollars. It’s also for job seekers, content creators, influencers, YouTubers, and others. What is personal branding? It’s identifying, positioning, and promoting oneself in the professional world. You can think of it as putting your best foot forward to land that dream job or promotion.

Personal branding is essential for any influencer, copywriter, CEO, or anyone wanting to share their story. From Facebook, Instagram, TikTok, and LinkedIn to personal sites and Google results, our lives are increasingly happening online.

Here are some tips on how to find your personal brand:

  1. Have a focus

“Too many people are unfocused when it comes to press and coverage, trying to be “everything to everyone.” Decide what your key message is and stick to it,” says Cooper Harris, founder and CEO of Klickly.

  1. Be genuine

“Be genuine. It will make it much easier to manage your personal brand daily,” explained William Harris, Facebook ads expert at Elumynt

Don’t chase after trends or present yourself in ways that feel inauthentic. Finally, Justin Wu, founder of CoinState, says, “Be a master of your craft, skillset, or industry before starting a personal brand. Then your content will help amplify who you are.”

 If you have struggled with the idea of an elaborate brand strategy, don’t worry. Being yourself is the best brand strategy anyone could have.

  1. Tell a story

Storytelling is how humans connect with each other and the world around them. It’s also the best way to engage with your audience, which includes your business network and potential employers and clients.

Your LinkedIn bio or personal website about section is often the first thing a potential employer sees. Think of it as a digital introduction.

No one wants to hear you shout about your brand into the social media void, so find a story to tell about your brand. One of the best ways to tell that story is through written content or video.

  1. Be consistent

Consistency is key. Whether you have a specific visual style, color scheme, tagline, or personal motto, stick to it. It’s much easier to get recognized for one topic if you consistently create content and a brand voice around it. “Ensure that your personal brand promise stays consistent, both online and offline,” explains Fyiona Yong, director and millennial leadership coach (ICF ACC).

When you consistently tell your story and share snippets of your personality with your audience across social media, you will notice more people actively engaging, following, and sharing your content.


  1. Create a Captivating Profile

Make sure that your profile looks professional and inviting. You should have a clear headshot or profile picture. Your bio should be clear and concise. No one wants to read a wall of text. It should be a snapshot of what your brand is all about. Your bio should act as a hook to convince the reader you can provide the service they are looking for and encourage them to want to know more.

Optimizing and revamping your page will increase your chances of being found on LinkedIn

If people don’t know you exist, they will be less likely to connect with you on LinkedIn. Your page is your first impression, and you want recruiters, HR professionals, and the people in your professional network to stay on your page.

Let’s say a client is looking for a copywriter; they will enter the relevant keywords into the search bar and engage with the profiles on the first page of the results. That’s where you want your page to show up.

Profile keywords:

  • Copywriting.
  • Search Engine Optimization (SEO)
  • Social Media Marketing.
  • Creative Writing.
  • Blogging.
  • Web Content Writing.
  • Advertising.
  • Social Media.

Climbing the ranks of your relevant search results isn’t going to happen overnight, but it is possible. Here are a few tips on optimizing your profile to increase its chances of showing up on the first page: 

Steps to Optimize Your Profile:

  1. Complete your profile
  2. Add a captivating headline 
  3. Add the relevant keywords 
  4. Complete the ‘about’ section 
  5. Add your location
  6. Be specific about the products and services you provide

Bonus Tip:

Even if you are ready to build your personal brand, you may run into some snags along the way. You may be busy working on professional development classes and certifications. You may need additional guidance to make your LinkedIn profile pop.

 Feel free to reach out to us for a free consultation anytime.