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Your Guide to Personal Branding

by Bethany Good | Dec 9, 2022

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Part of finding the right job for your skills is learning how to brand yourself. For some people, the idea of “selling yourself,” may seem overly salesy or “cringe-inducing,” but it doesn’t have to be that way. What is personal branding? It’s the act of identifying, positioning and promoting oneself self in the professional world. You can think of it as putting your best foot forward in order to land that dream job or promotion.

From Facebook, Instagram, TikTok, and LinkedIn, to personal sites and Google results, we are now living online all the time. There’s no longer an “offline.” Your personal brand is being presented every second whether you’re conscious of it or not. Personal branding is also essential for any influencer, business coach, or anyone who wants to share their story with the world.

Here are some tips on how to find your personal brand:

  1. Have a focus.

“Too many people are unfocused when it comes to press and coverage, trying to be “everything to everyone.” Decide what your key message is and stick to it,” says Cooper Harris, founder, and CEO of Klickly.

  1. Be genuine.

“Be genuine. It will make it much easier to manage your personal brand on a daily basis,” explained William Harris, Facebook ads expert at Elumynt

Don’t chase after trends, or present yourself in ways that feel inauthentic. Finally, Justin Wu, founder of CoinState says “Be a master of your craft, skillset or industry before starting a personal brand. Then your content will help amplify who you are.”

 If you have struggled with the idea of an elaborate brand strategy, don’t worry. Being yourself is the best brand strategy anyone could have. 

  1. Tell a story.

Storytelling is the way humans connect with each other and the world around them. It’s also the best way to engage with your audience, which includes your business network and potential employers and clients.

Your Linked-In bio or personal website about section is often the first thing a potential employer sees. Think of it as a digital introduction.

No one wants to hear you shout about your brand into the social media void, so find a story to tell around your brand. One of the best ways to tell that story is through written content or video.

  1. Be consistent.

Consistency is key. Whether you have a specific visual style, color scheme, tagline, or personal motto, stick to it. It’s much easier to get recognized for one topic if you consistently create content and brand voice around it. “Ensure that your personal brand promise stays consistent, both online and offline,” explains Fyiona Yong, director and millennial leadership coach (ICF ACC).

When you consistently tell your story and share snippets of your personality with your audience across social media, you will notice more people actively engaging, following, and sharing your content.

  1. Create a positive impact.

Jacob Shwirtz, head of social partnerships at WeWork, has some great advice on the subject: “My quick tip on personal branding is to remember you are your brand, no matter what your current job is, what project you happen to be working on at any one time or whatever the priority happens to be today… always keep in mind the impact you leave on others and remember all we have is our own reputation and that’s our brand, so be awesome to each other!”

Bonus Tip:

Even if you are ready to build your personal brand, you may run into some snags along the way. Perhaps, you need additional guidance to make your Linked-In profile pop. Or maybe you are busy working on professional development classes and certifications.

 Feel free to reach out to us for a free consultation anytime.