Good Writing Co.

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Why Your Brand Voice Matters

By Bethany Good / June 22, 2021 / Comments Off on Why Your Brand Voice Matters
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Your Guide to Personal Branding

By Bethany Good / June 8, 2021 / Comments Off on Your Guide to Personal Branding

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”] Part of finding the right job for your skills is learning how to brand yourself. For some people, the idea of “selling yourself,” may seem overly salesy or “cringe-inducing,” but it doesn’t have to be that…

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The Emancipation of Mariah Carey

By Bethany Good / May 13, 2021 / Comments Off on The Emancipation of Mariah Carey

Part 4 of my “Maligned Women of the 90s series” Read the rest of the series: Part 1, Shaping your Narrative Part 2: Tonya Harding’s Story Part 3: Monica Lewinsky, the Political Scapegoat “I don’t think anyone knows as much about what’s right for me as I do.” -Mariah Carey The Story That Was Told The Mariah Carey…

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Monica Lewinsky: The Political Scapegoat

By Bethany Good / April 7, 2021 / Comments Off on Monica Lewinsky: The Political Scapegoat

Part 3 of my “Maligned Women of the 90s Series” Read part 1 on the power of empathy and storytelling, and part 2 on Tonya Harding CW warning: mention of suicide “I am determined to have a different ending to my story. I’ve decided, finally, to stick my head above the parapet so that I can take back my…

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Tonya Harding’s Story

By Bethany Good / March 8, 2021 / Comments Off on Tonya Harding’s Story

Check out the first part of the series here — — — Before we get into it, I wanted to mention that I started writing this blog before the recent Britney Spears documentary was released. Many have already discussed the much-needed public reckoning that came out of that documentary. As a country, we’ve been forced to hold a…

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Shaping Your Narrative

By Bethany Good / March 1, 2021 / Comments Off on Shaping Your Narrative

This is the first installment of my “Maligned Women of the 90s” series. The purpose of this series is to explore the media narratives of the past, and how social media can be a powerful tool in shaping your narrative, and brand voice. In this series we will be exploring the stories of the following…

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Social Media Tips and Tricks for your Brand

By Bethany Good / February 16, 2021 / Comments Off on Social Media Tips and Tricks for your Brand

Why should you invest in a social media marketing strategy? Read on to find out. What are the main goals of social media marketing? To expand your brand to a wider audience, and to influence the decision-makers to make favorable decisions and award business to your company. Social media marketing can be a dynamic powerhouse…

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More Reasons Why You Need a Company Blog Now

By Bethany Good / February 2, 2021 / Comments Off on More Reasons Why You Need a Company Blog Now

Part 2 In our last blog, we learned some of the best reasons why your company needs a blog now. Here is a short summary of some ways blogging can help to grow your business: 1. It helps drive traffic to your website. 2. You can repurpose blog content for social media. 3. It helps…

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4 Reasons Why You Need a Company Blog Now

By Bethany Good / January 19, 2021 / Comments Off on 4 Reasons Why You Need a Company Blog Now

What can a blog do for your business? Read on to find out. How can you attract new traffic or readers to your site? You can through blogging and optimizing your site for search engines. New content is the name of the game when it comes to ranking on Google. Blogging is a great way…

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What is Brand Voice, and Why it Matters for Your Business

By Bethany Good / January 5, 2021 / Comments Off on What is Brand Voice, and Why it Matters for Your Business

Why Your Brand Voice Matters By Bethany Good Brand voice isn’t just a recent trending topic in marketing circles, it’s a crucial part of your company’s marketing efforts. Whether you are familiar with the term or not, you experience Brand Voice every day. So what exactly is it? Brand voice refers to the personality and…

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