Good Writing Co.

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Work for Yourself, Not by Yourself

By Bethany Good / September 8, 2021 / Comments Off on Work for Yourself, Not by Yourself

How Coworking has Taken my Work-Life to the Next Level By Bethany Good I am the owner of Good Writing Co, a copywriting and digital marketing business. Most of my work is freelance, and project-based. I love the flexibility of working from home (WFH) and making my own hours. The WFH freedom is great, but…

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5 Core Principles of Effective Storytelling

By Bethany Good / September 1, 2021 / Comments Off on 5 Core Principles of Effective Storytelling

In the digital age, we now have different tools to shape our narratives in new and creative ways. Social media is a powerful instrument that gives us creative control over how others see our business or personal brand. Other AI tools (like ChatGPT) can help generate ideas and improve our efficiency. 

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Why I Invested in a Custom-Designed Website as a Small Business Owner

By Bethany Good / August 20, 2021 / Comments Off on Why I Invested in a Custom-Designed Website as a Small Business Owner

As a business owner, you know the importance of marketing your company. But which marketing tools are the right ones to invest in? A custom-designed website is more than just a pretty thing to look at; it’s about standing out from the crowd. In today’s crowded landscape, it’s really hard to stand out from the crow. A good website can increase online conversions and generate more leads for your business. With high-quality copywriting as part of your website design, you can also increase sales and conversion rates and improve your brand messaging. With more Internet use comes more website selection, so investing in a custom website for your business is essential.

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Why Your Brand Voice Matters

By Bethany Good / June 22, 2021 / Comments Off on Why Your Brand Voice Matters
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Your Guide to Personal Branding

By Bethany Good / June 8, 2021 / Comments Off on Your Guide to Personal Branding

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”] Part of finding the right job for your skills is learning how to brand yourself. For some people, the idea of “selling yourself,” may seem overly salesy or “cringe-inducing,” but it doesn’t have to be that…

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The Emancipation of Mariah Carey

By Bethany Good / May 13, 2021 / Comments Off on The Emancipation of Mariah Carey

Part 4 of my “Maligned Women of the 90s series” Read the rest of the series: Part 1, Shaping your Narrative Part 2: Tonya Harding’s Story Part 3: Monica Lewinsky, the Political Scapegoat “I don’t think anyone knows as much about what’s right for me as I do.” -Mariah Carey The Story That Was Told The Mariah Carey…

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Monica Lewinsky: The Political Scapegoat

By Bethany Good / April 7, 2021 / Comments Off on Monica Lewinsky: The Political Scapegoat

Part 3 of my “Maligned Women of the 90s Series” Read part 1 on the power of empathy and storytelling, and part 2 on Tonya Harding CW warning: mention of suicide “I am determined to have a different ending to my story. I’ve decided, finally, to stick my head above the parapet so that I can take back my…

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Tonya Harding’s Story

By Bethany Good / March 8, 2021 / Comments Off on Tonya Harding’s Story

Check out the first part of the series here — — — Before we get into it, I wanted to mention that I started writing this blog before the recent Britney Spears documentary was released. Many have already discussed the much-needed public reckoning that came out of that documentary. As a country, we’ve been forced to hold a…

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Shaping Your Narrative

By Bethany Good / March 1, 2021 / Comments Off on Shaping Your Narrative

This is the first installment of my “Maligned Women of the 90s” series. The purpose of this series is to explore the media narratives of the past, and how social media can be a powerful tool in shaping your narrative, and brand voice. In this series we will be exploring the stories of the following…

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Social Media Tips and Tricks for your Brand

By Bethany Good / February 16, 2021 / Comments Off on Social Media Tips and Tricks for your Brand

Why should you invest in a social media marketing strategy? Read on to find out. What are the main goals of social media marketing? To expand your brand to a wider audience, and to influence the decision-makers to make favorable decisions and award business to your company. Social media marketing can be a dynamic powerhouse…

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