Good Writing Co.

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brand voice

Copyediting is Crucial: 7+ Steps to Better Business Messaging

By Bethany Good / January 17, 2022 /

This blog features a list of tips on how to copyedit your work like a real professional.

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5 Core Principles of Effective Storytelling

By Bethany Good / September 1, 2021 /

In the digital age, we now have different tools to shape our narratives in new and creative ways. Social media is a powerful instrument that gives us creative control over how others see our business or personal brand. Other AI tools (like ChatGPT) can help generate ideas and improve our efficiency. 

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What is Brand Voice, and Why it Matters for Your Business

By Bethany Good / January 5, 2021 /

Why Your Brand Voice Matters By Bethany Good Brand voice isn’t just a recent trending topic in marketing circles, it’s a crucial part of your company’s marketing efforts. Whether you are familiar with the term or not, you experience Brand Voice every day. So what exactly is it? Brand voice refers to the personality and…

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