Good Writing Co.

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brand voice

How to Write a Dynamic LinkedIn Profile

By Bethany Good / December 11, 2023 / Comments Off on How to Write a Dynamic LinkedIn Profile

When writing a LinkedIn profile, you want to stand out from the crowd. You want to differentiate yourself from others with similar work experiences. You also want to show yourself as an industry leader with the skills and expertise to help organizations reach their goals. How do you do this?   We’re going to take…

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Copyediting is Crucial: 7+ Steps to Better Business Messaging

By Bethany Good / January 17, 2022 / Comments Off on Copyediting is Crucial: 7+ Steps to Better Business Messaging

This blog features a list of tips on how to copyedit your work like a real professional.

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5 Core Principles of Effective Storytelling

By Bethany Good / September 1, 2021 / Comments Off on 5 Core Principles of Effective Storytelling

In the digital age, we now have different tools to shape our narratives in new and creative ways. Social media is a powerful instrument that gives us creative control over how others see our business or personal brand. Other AI tools (like ChatGPT) can help generate ideas and improve our efficiency. 

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What is Brand Voice, and Why it Matters for Your Business

By Bethany Good / January 5, 2021 / Comments Off on What is Brand Voice, and Why it Matters for Your Business

Why Your Brand Voice Matters By Bethany Good Brand voice isn’t just a recent trending topic in marketing circles, it’s a crucial part of your company’s marketing efforts. Whether you are familiar with the term or not, you experience Brand Voice every day. So what exactly is it? Brand voice refers to the personality and…

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