Writing powerful copy isn’t easy, but it can be done. It's tempting to take the easy way out by just plugging a prompt into your favorite AI tool; it takes a true understanding of your audience, their needs, wants, and pain points. But the best way is to use AI as a starting point, and your human creativity for the rest.

People fall into two camps regarding Generative AI and machine learning technology: either they believe it’s the most profound human discovery since fire, or they think that it will cause the destruction of our society. Neither is true. We can use this technology for great things, like the early detection of cancer, but it can also cause actual harm to everyday citizens. The truth of Generative AI is too complicated to discuss in this post thoroughly, so I will focus on my own experience as a professional writer and editor in my industry.