5 + Tips on How to Write Powerful Copy in the Age of AI

Writing powerful copy isn’t easy, but it can be done. It's tempting to take the easy way out by just plugging a prompt into your favorite AI tool; it takes a true understanding of your audience, their needs, wants, and pain points. But the best way is to use AI as a starting point, and your human creativity for the rest.

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Author Guides: The 6 Surprising Types of Conflict Every Author Should Know

Conflict is crucial for any story because it drives the narrative forward. Without it, there will be no tension or problems to overcome, and your main characters will remain unchanged. Struggle helps build a character arc and keep things engaging for your audience. It is the foundation of any story. Why? Because life is filled with conflict, and that struggle makes your characters and story more relatable to your readers.

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LinkedIn, LinkedIn help Bethany Good LinkedIn, LinkedIn help Bethany Good

LinkedIn Help for Federal Workers

Being out of work is a scary prospect. You may be wondering, "What comes next for me and my family?" Plus, finding a new job is difficult in the best of times, but with all the economic uncertainty, it's even harder now. But having a great LinkedIn profile can help you stand out. Here are a few LinkedIn profile writing tips to help you get started.

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Banish The Block: 4 More Ways to Keep Your Creative Juices Flowing

After my last blog, I was asked to do a brain-boost about creative hygiene for Cowork Frederick, and it got me thinking, “What important creative practices did I miss writing about?” Truly, this topic is complex enough to be a book. (And maybe I will write it someday). So I started looking around to see what other artists have to say about the creative process. 

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AI, Marketing, Generative AI, Technology Bethany Good AI, Marketing, Generative AI, Technology Bethany Good

The Truth About Generative AI In Marketing: It’s Complicated

People fall into two camps regarding Generative AI and machine learning technology: either they believe it’s the most profound human discovery since fire, or they think that it will cause the destruction of our society. Neither is true. We can use this technology for great things, like the early detection of cancer, but it can also cause actual harm to everyday citizens. The truth of Generative AI is too complicated to discuss in this post thoroughly, so I will focus on my own experience as a professional writer and editor in my industry.

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Author Guides, Developmental Editing Bethany Good Author Guides, Developmental Editing Bethany Good

Author Guides: Why Hire a Developmental Editor?

When I started offering professional book editing services, I had no idea there was more than one way to edit books. My entire thought process was, “Okay, let’s put those long-unused revision skills to work.” Later, I learned that at least four different editing styles are used during different stages of the book editing process: developmental editing, line editing, copyediting, and proofreading (see the definitions below). Now, I understand that I can help my clients achieve their goals as a developmental editor.

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