Writing powerful copy isn’t easy, but it can be done. It's tempting to take the easy way out by just plugging a prompt into your favorite AI tool; it takes a true understanding of your audience, their needs, wants, and pain points. But the best way is to use AI as a starting point, and your human creativity for the rest.

Conflict is crucial for any story because it drives the narrative forward. Without it, there will be no tension or problems to overcome, and your main characters will remain unchanged. Struggle helps build a character arc and keep things engaging for your audience. It is the foundation of any story. Why? Because life is filled with conflict, and that struggle makes your characters and story more relatable to your readers.