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When writing a LinkedIn profile, you want to stand out from the crowd. You want to differentiate yourself from others with similar work experiences. You also want to show yourself as an industry leader with the skills and expertise to help organizations reach their goals. How do you do this? We’re going to take…
Read MoreUpdate: Your Guide to Personal Branding on LinkedIn
To find the right job, you need to learn how to brand yourself. That’s right, branding isn’t just for big corporations with ad dollars. It’s also for job seekers, content creators, influencers, YouTubers, and others. What is personal branding? It’s identifying, positioning, and promoting oneself in the professional world. You can think of it as…
Read MoreHow Coworking has Taken my Work-Life to the Next Level By Bethany Good I am the owner of Good Writing Co, a copywriting and digital marketing business. Most of my work is freelance, and project-based. I love the flexibility of working from home (WFH) and making my own hours. The WFH freedom is great, but…
Read MorePart 4 of my “Maligned Women of the 90s series” Read the rest of the series: Part 1, Shaping your Narrative Part 2: Tonya Harding’s Story Part 3: Monica Lewinsky, the Political Scapegoat “I don’t think anyone knows as much about what’s right for me as I do.” -Mariah Carey The Story That Was Told The Mariah Carey…
Read MorePart 3 of my “Maligned Women of the 90s Series” Read part 1 on the power of empathy and storytelling, and part 2 on Tonya Harding CW warning: mention of suicide “I am determined to have a different ending to my story. I’ve decided, finally, to stick my head above the parapet so that I can take back my…
Read MoreCheck out the first part of the series here — — — Before we get into it, I wanted to mention that I started writing this blog before the recent Britney Spears documentary was released. Many have already discussed the much-needed public reckoning that came out of that documentary. As a country, we’ve been forced to hold a…
Read MoreThis is the first installment of my “Maligned Women of the 90s” series. The purpose of this series is to explore the media narratives of the past, and how social media can be a powerful tool in shaping your narrative, and brand voice. In this series we will be exploring the stories of the following…
Read MoreWhy should you invest in a social media marketing strategy? Read on to find out. What are the main goals of social media marketing? To expand your brand to a wider audience, and to influence the decision-makers to make favorable decisions and award business to your company. Social media marketing can be a dynamic powerhouse…
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