Copywriting
Question: In a World With Generative AI, Who Needs Writers or Editors? A few weeks ago, I talked about various aspects of marketing, copywriting, and editing with a new connection on LinkedIn. Skeptical Sally was in awe of Generative AI and was thrilled to use it for her marketing content. The conversation went something like…
Read More “The Truth About Generative AI In Marketing: It’s Complicated (Update)” »
Read MoreRecently, we’ve seen a lot of media and marketing about A.I. writing tools like Jasper AI and ChatGPT. I literally can’t get on Instagram without seeing an ad for one of these tools. Much of the marketing is along the lines of “hate writing blogs and other content? We’ve got the answer.” As someone who relies on writing blogs and other content to make money, I’ve been apprehensive about these technologies putting me out of business. One could argue that freelance writers aren’t paid well enough anyway, and now you’re telling me that the robots are coming for my tiny piece of the pie?
Read MoreA High-functioning Website is Crucial to Your Overall SEO and Marketing Strategy
As a business owner, you know the importance of marketing your company. But which marketing tools are the right ones to invest in? A custom-designed website is more than just a pretty thing; it’s about gaining customers and improving sales.
Read MoreFind the right candidates with a clear, concise, persuasive ad
Recently I was looking at some job postings on LinkedIn. As I read through all of the job descriptions, I was reminded of just how much I hate applying for jobs.
Why?
Because almost every job posting is filled with
industry jargon,
confusing or unclear language
a laundry list of requirements that seem almost impossible to meet
A short and sweet list of tips on how to write a great post.
Read MoreYou’re going to need some help with this A virtual summit is an online conference where expert speakers present on a specific topic. Typically these take the form of video interviews and presentations. Folks can register for the event for free with their email address, from there they can upgrade to access paid content and…
Read More “How to Launch a Successful Virtual Summit” »
Read MoreHow Hiring a Copywriter can Help you Grow your Business Are you tired of spending time you don’t have on creating written content for your business? We have the answer- hire a professional copywriter. Copywriting is one of the most effective and powerful marketing tools for small businesses. Having a copywriter on your…
Read More “Don’t Have Time to Write Content?” »
Read MoreAs a business owner, you know the importance of marketing your company. But which marketing tools are the right ones to invest in? A custom-designed website is more than just a pretty thing to look at; it’s about standing out from the crowd. In today’s crowded landscape, it’s really hard to stand out from the crow. A good website can increase online conversions and generate more leads for your business. With high-quality copywriting as part of your website design, you can also increase sales and conversion rates and improve your brand messaging. With more Internet use comes more website selection, so investing in a custom website for your business is essential.
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