Good Writing Co.

Read our blog for the latest in copywriting, writing, and editing tips, author resources, and more.

Copywriting

5 Fundamentals You Need To Know For A Custom-Built Website

By Bethany Good / November 4, 2024

5 Fundamentals You Need To Know For A Custom-Built Website. A custom-built website will showcase your brand and drive traffic & sales. Learn the 5 website fundamentals that you need to know.

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The Truth About Generative AI In Marketing: It’s Complicated (Update)

By Bethany Good / October 4, 2024

Question: In a World With Generative AI, Who Needs Writers or Editors? A few weeks ago, I talked about various aspects of marketing, copywriting, and editing with a new connection on LinkedIn. Skeptical Sally was in awe of Generative AI and was thrilled to use it for her marketing content. The conversation went something like…

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How to Write a Dynamic LinkedIn Profile

By Bethany Good / December 11, 2023

When writing a LinkedIn profile, you want to stand out from the crowd. You want to differentiate yourself from others with similar work experiences. You also want to show yourself as an industry leader with the skills and expertise to help organizations reach their goals. How do you do this?   We’re going to take…

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Update: Is AI Coming For My Job?

By Bethany Good / February 20, 2023

Recently, we’ve seen a lot of media and marketing about A.I. writing tools like Jasper AI and ChatGPT. I literally can’t get on Instagram without seeing an ad for one of these tools. Much of the marketing is along the lines of “hate writing blogs and other content? We’ve got the answer.” As someone who relies on writing blogs and other content to make money, I’ve been apprehensive about these technologies putting me out of business. One could argue that freelance writers aren’t paid well enough anyway, and now you’re telling me that the robots are coming for my tiny piece of the pie?

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How to Write a Great Job Ad in 5+ Steps

By Bethany Good / May 5, 2022

Find the right candidates with a clear, concise, persuasive ad

Recently I was looking at some job postings on LinkedIn. As I read through all of the job descriptions, I was reminded of just how much I hate applying for jobs. 

Why?

Because almost every job posting is filled with
industry jargon, 
confusing or unclear language
a laundry list of requirements that seem almost impossible to meet

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5 + Tips on How to Write Powerful Copy

By Bethany Good / March 17, 2022

A short and sweet list of tips on how to write a great post.

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Don’t Have Time to Write Content?

By Bethany Good / September 27, 2021

How Hiring a Copywriter can Help you Grow your Business Are you tired of spending time you don’t have on creating written content for your business?   We have the answer- hire a professional copywriter.    Copywriting is one of the most effective and powerful marketing tools for small businesses. Having a copywriter on your…

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Social Media Tips and Tricks for your Brand

By Bethany Good / February 16, 2021

Why should you invest in a social media marketing strategy? Read on to find out. What are the main goals of social media marketing? To expand your brand to a wider audience, and to influence the decision-makers to make favorable decisions and award business to your company. Social media marketing can be a dynamic powerhouse…

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