Brand Personality | Good Writing Co.

How to Write a Dynamic LinkedIn Profile

By Bethany Good / December 11, 2023 / Comments Off

When writing a LinkedIn profile, you want to stand out from the crowd. You want to differentiate yourself from others with similar work experiences. You also want to show yourself as an industry leader with the skills and expertise to help organizations reach their goals. How do you do this? We’re going to take…

Update: Your Guide to Personal Branding on LinkedIn

By Bethany Good / December 9, 2022 / Comments Off

To find the right job, you need to learn how to brand yourself. That’s right, branding isn’t just for big corporations with ad dollars. It’s also for job seekers, content creators, influencers, YouTubers, and others. What is personal branding? It’s identifying, positioning, and promoting oneself in the professional world. You can think of it as…

Copyediting is Crucial: 7+ Steps to Better Business Messaging

By Bethany Good / January 17, 2022 / Comments Off

This blog features a list of tips on how to copyedit your work like a real professional.

Does Your Brand Have a Personality Disorder?

By Bethany Good / October 13, 2021 / Comments Off

Is your brand personality consistent with your company’s messaging? Before you can begin your messaging, you first have to understand your Brand Personality which is the human characteristics, emotions, and attributes embodied by a brand. If you are just beginning your brand development process, make sure you first have a complete understanding of your customer…

What’s the Secret Sauce to Success? A Superior Brand Voice

By Bethany Good / January 5, 2021 / Comments Off

Crafting an authentic brand voice is the secret sauce to marketing success. By Bethany Good Update: When I first wrote this article back in 2021, I still had a lot to learn about Brand Voice. Over the last few years, a lot has changed in the marketing world. GenAI and other new technologies have…