Brand Personality
This blog features a list of tips on how to copyedit your work like a real professional.
Read MoreIs your brand personality consistent with your company’s messaging? Before you can begin your messaging, you first have to understand your Brand Personality which is the human characteristics, emotions, and attributes embodied by a brand. If you are just beginning your brand development process, make sure you first have a complete understanding of your customer…
Read More “Does Your Brand Have a Personality Disorder?” »
Read MoreCrafting an authentic brand voice is the secret sauce to marketing success. By Bethany Good Update: When I first wrote this article back in 2021, I still had a lot to learn about Brand Voice. Over the last few years, a lot has changed in the marketing world. GenAI and other new technologies have…
Read More “What’s the Secret Sauce to Success? A Superior Brand Voice” »
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