AI and Technology
Question: In a World With Generative AI, Who Needs Writers or Editors? A few weeks ago, I talked about various aspects of marketing, copywriting, and editing with a new connection on LinkedIn. Skeptical Sally was in awe of Generative AI and was thrilled to use it for her marketing content. The conversation went something like…
Read More “The Truth About Generative AI In Marketing: It’s Complicated (Update)” »
Read MoreRecently, we’ve seen a lot of media and marketing about A.I. writing tools like Jasper AI and ChatGPT. I literally can’t get on Instagram without seeing an ad for one of these tools. Much of the marketing is along the lines of “hate writing blogs and other content? We’ve got the answer.” As someone who relies on writing blogs and other content to make money, I’ve been apprehensive about these technologies putting me out of business. One could argue that freelance writers aren’t paid well enough anyway, and now you’re telling me that the robots are coming for my tiny piece of the pie?
Read MoreLately, I’ve been thinking a lot about AI and machine learning. Like many people, I’ve bought into all the hype about these technologies. I’ve also bought into the uncertainty and fear surrounding these ideas. I’ll be honest, anything robot scares the crap out of me.
Read MoreIn the digital age, we now have different tools to shape our narratives in new and creative ways. Social media is a powerful instrument that gives us creative control over how others see our business or personal brand. Other AI tools (like ChatGPT) can help generate ideas and improve our efficiency.
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